ILLUSTRATIVE CONCEPT Travel blog
Roam Journal
Open, curious and story-led. A travel journal built around long-form stories, a living article feed, and useful guides for readers planning a trip.
Open preview ↗ IDEAS FOR WHAT YOUR WEBSITE COULD BE
Ten businesses.
Ten different directions.
Explore a collection of illustrative website concepts, each shaped around a different kind of business. These are design previews, not client projects.
Explore the concepts ↓THE SHOWCASE / 01See the idea.
See the idea.
Open the whole site.
Every preview opens as a responsive concept website you can explore. The names and businesses are fictional. Each direction shows how strategy, layout and visual style can change to fit the business.
ILLUSTRATIVE CONCEPT Photography portfolio
Afterlight
Image-first and quietly cinematic. A visual portfolio that puts photography first, using an immersive gallery, project filters and a minimal contact route.
Open preview ↗
STARILLUSTRATIVE CONCEPT Indie game launch
Level Up Studio
Playful, vivid and full of energy. A game launch page with a strong title treatment, gameplay feature panels, platform information and a clear trailer action.
Open preview ↗
ILLUSTRATIVE CONCEPT Gaming community
Respawn Arena
Competitive, social and live. A gaming community hub focused on events, team standings, match recaps and social channels rather than a product brochure.
Open preview ↗
ILLUSTRATIVE CONCEPT Food & recipe blog
The Sunday Kitchen
Warm, generous and made to browse. A recipe-led editorial site with searchable categories, readable cooking instructions and save-for-later friendly layouts.
Open preview ↗
ILLUSTRATIVE CONCEPT Architecture portfolio
Form & Found
Precise, spacious and material-led. A restrained architecture portfolio organized around large project photography, concise project facts and clear case study navigation.
Open preview ↗
ILLUSTRATIVE CONCEPT Music festival
Bright Hours
Poster-like, loud and communal. An event site designed like a digital poster, with a line-up, stage schedule, access information and ticket journey.
Open preview ↗
ILLUSTRATIVE CONCEPT Community charity
Common Ground
Human, hopeful and easy to act on. A mission-led charity site with clear help-seeking, volunteering and giving paths, supported by human stories rather than invented statistics.
Open preview ↗
ILLUSTRATIVE CONCEPT Learning platform
Little Atlas
Bright, friendly and structured. A learning experience with clear subject paths, bite-sized lesson previews and an accessible way to pick up where you left off.
Open preview ↗
CARRY-ALL LINEN TOTEILLUSTRATIVE CONCEPT Independent online shop
Goodfolk Market
Tactile, bright and simple to shop. A considered online shop with category browsing, product-led storytelling and a clean, mobile-friendly route to checkout.
Open preview ↗REAL WORK & PRODUCTSConcepts are one part
Concepts are one part
of the picture.
WebItUp has also built Cardiff Airport FC and ZAILEN. The concepts above are clearly marked so visitors can tell them apart from real projects and products.
Cardiff Airport FC
A real website project for a community football club.
Visit the club website ↗
Website design tools, AI-powered customer chat and business tools on a separate platform.
Explore the ZAILEN product ↗