Why Every Local Business Needs a Website in 2025

More than 70% of consumers research a business online before making contact—and that number keeps rising. In short, if you don’t have a website, you're invisible to many potential customers.

7/7/20252 min read

If you're running a local business and don’t have a website, or your current one hasn’t been updated in years, 2025 is the year to change that.

More than 70% of consumers research a business online before making contact—and that number keeps rising. In short, if you don’t have a website, you're invisible to many potential customers.

Here’s why a website is no longer optional—it's essential:

1. A Website Builds Trust and Credibility

Would you trust a company without a sign on the door? That’s what it feels like when a customer can’t find you online.

A clean, secure, and easy-to-navigate website immediately makes your business appear more professional and trustworthy. It shows people you’re established and serious about what you do.

2. You Show Up on Google (and Maps)

When someone searches for “accountant in Cardiff” or “Penarth plumber,” Google favours businesses with functioning websites—especially if they’re mobile-friendly and have local content.

Without a website, you’re missing out on one of the most powerful marketing channels: local search.

3. Customers Can Find You 24/7

Unlike your shop or office, a website works around the clock. It lets customers:

Learn about your services
See photos of your work
Read reviews
Send a message or book online

Even if you’re closed, your website keeps selling.

4. Compete With Larger Brands

You don’t need a huge budget to compete online. Many small businesses beat bigger brands locally by having a simple, fast-loading, mobile-friendly site tailored to their area.

Your personality, experience, and local reputation are strengths—your website helps showcase them.

5. It Supports Your Social Media

Posting on Facebook or Instagram is great, but social media platforms come and go. A website is your digital home, where you can control the message, drive traffic from social posts, and collect leads.

It also gives you more authority and a professional space to point people toward.

Bonus: It’s More Affordable Than Ever

Modern web design doesn’t need to cost thousands. At Web It Up, we help small businesses across Cardiff and the Vale get stunning websites from just £349, built with local SEO and mobile responsiveness included.